{"id":8090,"date":"2024-01-18T17:29:00","date_gmt":"2024-01-18T16:29:00","guid":{"rendered":"https:\/\/www.organiccottoncolours.com\/?p=8090"},"modified":"2024-04-08T17:36:07","modified_gmt":"2024-04-08T15:36:07","slug":"chapter-4-diogenes-the-missing-piece","status":"publish","type":"post","link":"https:\/\/www.organiccottoncolours.com\/chapter-4-diogenes-the-missing-piece\/","title":{"rendered":"Chapter 4:\u00a0Diogenes, the missing piece"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8090\" class=\"elementor elementor-8090\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d62e8 top e-con-full e-flex e-con e-parent\" data-id=\"24d62e8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c0e0f elementor-widget elementor-widget-global elementor-global-6458 elementor-global-3286 elementor-widget-breadcrumbs\" data-id=\"a4c0e0f\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.organiccottoncolours.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\"><nav id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.organiccottoncolours.com\/\">Home<\/a><\/span><\/span><\/nav>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4a2a15 e-flex e-con-boxed e-con e-parent\" data-id=\"e4a2a15\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a087a8a elementor-widget elementor-widget-post-info\" data-id=\"a087a8a\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1709654407\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6d36ae3 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t18 January, 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060ce28 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"060ce28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.organiccottoncolours.com\/chapter-4-diogenes-the-missing-piece\/\">Chapter 4:\u00a0Diogenes, the missing piece<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02a0f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"da02a0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">By Santi Mallorqu\u00ed, CEO of Organic Cotton Colours.\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95e4ff7 e-grid e-con-boxed e-con e-parent\" data-id=\"95e4ff7\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet_extra&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet_extra&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet_extra&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a182ca elementor-widget elementor-widget-text-editor\" data-id=\"6a182ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">In this fourth chapter, I continue recounting our first trip to Brazil. Now it&#8217;s time to meet the farmers, the new stakeholders of OCC&#8230;<\/p><p class=\"p1\"><b>Farmers, the New Stakeholders of OCC<\/b><\/p><p class=\"p1\">We wanted the farmers to feel a connection with us that went beyond a buyer and seller relationship. It was about showing them that they were part of the project as much as we were. They needed to become our &#8220;stakeholders&#8221; in the field. Their story added value to the project, and beyond cotton, Organic Cotton Colours was committed to the families working on it.<\/p><p class=\"p1\">My goal with the project in Brazil was always to create a circular economy business where, in addition to generating profitable activity, the people involved would see improvements in their social, economic, and working conditions, along with improvements in the environmental health of the region.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p1\">Over the next 6 months, we organized a meeting where all stakeholders would participate. Farmers from 5 states in the northeast (Piau\u00ed, Rio Grande do Norte, Cear\u00e1, Para\u00edba, and Pernambuco) belonging to the so-called Rede and grouped in more than 6 cooperatives (a total of over 450 farmers), 3 members of Embrapa, NGOs, government support organizations, and local journalists.<\/p><p class=\"p1\">In early February 2014, I traveled to Brazil again to hold a meeting with all of them. This time accompanied by Joaquim Barbosa, our team member in Portugal, with whom I have a close trust relationship, and \u00c1ngel S\u00e1nchez, who could not miss the beginning of this new project. Despite his delicate health at that time, I was sure he would give everything to witness this key development in the future of the company he founded. Five months after the trip, in July 2014, after many years of struggle, \u00c1ngel passed away.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" decoding=async  class=\"aligncenter size-full wp-image-8108\" src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/Foto-11-1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><\/p><p class=\"p1\">In Brazil, we spent two days meeting, working to lay the foundations for the future OCCGuarantee project of Organic Cotton Colours in which each person would have a place.<\/p><p class=\"p1\">This last trip was the beginning of OCCGuarantee as a business model and<span class=\"Apple-converted-space\">\u00a0 <\/span>commitment of Organic Cotton Colours. We built the groundwork for how we wanted the relationship to be structured. Despite that, I still felt lost about how to manage the project remotely. I knew that success depended on having someone in Brazil actively involved in the group&#8217;s development.<\/p><p><img decoding=\"async\" decoding=async  class=\"aligncenter wp-image-8093 size-full\" src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/Foto-5-1-2.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><p class=\"p1\">From the meetings we had in Brazil, there were two key people to whom I am ever grateful for their unconditional support. Fabio Aquino, responsible for Embrapa, and Pedro Georges, father of the Agroecological Network of the Northeast and president of the Esplar cooperative in Cear\u00e1 have been selflessly committed since day one.<\/p><figure id=\"attachment_8105\" aria-describedby=\"caption-attachment-8105\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" decoding=async  class=\"wp-image-8105 size-full\" src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/Foto-6-1-2.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-8105\" class=\"wp-caption-text\">From left to right: \u00c1ngel S\u00e1nchez, Pedro Georges, Joaquim Barbosa, Maysa Gadhela, and Santi Mallorqu\u00ed<\/figcaption><\/figure><figure id=\"attachment_8096\" aria-describedby=\"caption-attachment-8096\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/Foto-7-1-1.jpg\"  class=\"wp-image-8096 size-full\" src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-8096\" class=\"wp-caption-text\">Visit to the fields with Fabio Aquino<\/figcaption><\/figure><p class=\"p1\"><b>Diogenes, the Missing Piece<\/b><\/p><p class=\"p1\">In the search for the profile we needed to lead OCC in Brazil, there was a huge consensus. The perfect candidate was one of the people present at the Rede meeting. Di\u00f3genes Fernandes, son of farmers, who was working at that time for a non-governmental organization (NGO) and had experience in dealing with groups of farmers.<\/p><p class=\"p1\">The problem was that at that moment he was returning to work after two years of intense recovery from a motorcycle accident. Even today, we laugh when we remember the moment I proposed that he be part of the project. He didn&#8217;t make it easy for me, but finally, he agreed, even though we never discussed the compensation he would receive.<\/p><figure id=\"attachment_8099\" aria-describedby=\"caption-attachment-8099\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/Foto-8-1.jpg\"  class=\"size-full wp-image-8099\" src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-8099\" class=\"wp-caption-text\">Meeting with farmers from Projeto Dom Helder Camara. May 2014<\/figcaption><\/figure><p class=\"p1\">My next trip to Brazil was in May of the same year. I went to visit some of the farmers and see how our proposal was evolving. It was then that I was informed that the Government had withdrawn public funds from the Dom Helder Camara project. This organization assisted and financed almost all the families of farmers who were part of the OCCGuarantee project and ensured the channels through which they could communicate as an association. Once the funds were withdrawn, the families were isolated and without communication.<\/p><figure id=\"attachment_8102\" aria-describedby=\"caption-attachment-8102\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/Foto-9-1.jpg\"  class=\"size-full wp-image-8102\" src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-8102\" class=\"wp-caption-text\">Motivational text<\/figcaption><\/figure><p>\u00a0<\/p><p class=\"p1\">We were definitely on the right path, but for now, we couldn&#8217;t find the appropriate way.<\/p><p class=\"p1\">In August 2014, already with Diogenes working for OCC, I returned to Brazil&#8230; And what happened, I&#8217;ll tell you in chapter five.<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b20ac9 e-flex e-con-boxed e-con e-parent\" data-id=\"3b20ac9\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd450a elementor-widget elementor-widget-spacer\" data-id=\"dfd450a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68a024c elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"68a024c\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acc520c elementor-widget__width-inherit elementor-widget elementor-widget-global elementor-global-6510 elementor-global-6470 elementor-widget-post-navigation\" data-id=\"acc520c\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.organiccottoncolours.com\/chapter-3-brazil-the-great-discovery\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous post<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.organiccottoncolours.com\/chapter-5-ensuring-the-linted-seed\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next post<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By Santi Mallorqu\u00ed, CEO of Organic Cotton Colours. In this fourth chapter, I continue recounting our first trip to Brazil. Now it&#8217;s time to meet the farmers, the new stakeholders of OCC&#8230; Farmers, the New Stakeholders of OCC We wanted the farmers to feel a connection with us that went beyond a buyer and seller [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":8108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chapter 4:\u00a0Diogenes, the missing piece - OCC - Organic Cotton Colours<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organiccottoncolours.com\/chapter-4-diogenes-the-missing-piece\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapter 4:\u00a0Diogenes, the missing piece - OCC - Organic Cotton Colours\" \/>\n<meta property=\"og:description\" content=\"By Santi Mallorqu\u00ed, CEO of Organic Cotton Colours. In this fourth chapter, I continue recounting our first trip to Brazil. 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