{"id":8071,"date":"2024-01-18T15:58:00","date_gmt":"2024-01-18T14:58:00","guid":{"rendered":"https:\/\/www.organiccottoncolours.com\/chapter-3-brazil-the-great-discovery\/"},"modified":"2024-04-08T16:12:30","modified_gmt":"2024-04-08T14:12:30","slug":"chapter-3-brazil-the-great-discovery","status":"publish","type":"post","link":"https:\/\/www.organiccottoncolours.com\/ca\/chapter-3-brazil-the-great-discovery\/","title":{"rendered":"Cap\u00edtol 3:\u00a0 Brasil, el gran descobriment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8071\" class=\"elementor elementor-8071 elementor-8042\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a6f55 e-flex e-con-boxed e-con e-parent\" data-id=\"d5a6f55\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90088c1 elementor-widget elementor-widget-post-info\" data-id=\"90088c1\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1709654407\"><link rel=\"stylesheet\" href=\"https:\/\/www.organiccottoncolours.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6d36ae3 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t18 gener, 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36bec2e elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"36bec2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.organiccottoncolours.com\/ca\/chapter-3-brazil-the-great-discovery\/\">Cap\u00edtol 3:\u00a0 Brasil, el gran descobriment<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ece59d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4ece59d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Per Santi Mallorqu\u00ed, CEO d'Organic Cotton Colours<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6ae681 e-grid e-con-boxed e-con e-parent\" data-id=\"f6ae681\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet_extra&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet_extra&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet_extra&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b63d6d elementor-widget elementor-widget-text-editor\" data-id=\"3b63d6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En aquest cap\u00edtol i el seg\u00fcent, repassar\u00e9 cronol\u00f2gicament les experi\u00e8ncies viscuda des del nostre primer viatge a Brasil fins al naixement del projecte OCCGuarantee.<br \/>En l&#8217;\u00faltim article, vaig explicar l&#8217;espant amb el qual vam viure la nostra visita al sud de l&#8217;\u00cdndia a finals del 2012. Despr\u00e9s d&#8217;aix\u00f2, ens dispos\u00e0vem a visitar qualsevol pa\u00eds que compleixera els requisits per poder obtenir cot\u00f3 org\u00e0nic colorit. Va ser \u00c0ngel S\u00e1nchez qui, estudiant l&#8217;oferta, va veure el potencial de Brasil.<br \/>Aix\u00ed doncs, ens dispos\u00e0vem a fer el nostre seg\u00fcent viatge. Gr\u00e0cies a un conegut seu que portava anys operant en aquest pa\u00eds, vam aconseguir contactar amb una de les persones que m\u00e9s ha contribu\u00eft al desenvolupament del cot\u00f3 colorit al nordest de Brasil: Maysa Gadhel de Natural Fashion.<br \/>Maysa ens explicava que va aprofitar una visita de Lula da Silva a Pernambuco per publicitar, juntament amb altres &#8220;activistes&#8221;, el missatge de cot\u00f3 org\u00e0nic acolorit en grans cartells que aquest podia llegir des del seu cotxe. Aleshores va aconseguir que el President, natal de la regi\u00f3, es interessara pel projecte.<br \/>Lula de Silva va iniciar una reforma agr\u00e0ria que va donar l&#8217;oportunitat, als agricultors locals que ho desitjaven, de convertir-se en propietaris d&#8217;1 hect\u00e0rea de terra. Aquesta iniciativa va unir els agricultors de diversos estats, creant una xarxa de petits camperols familiars de diferents regions rurals agrupats en cooperatives registrades pel ministeri d&#8217;agricultura.<br \/>Al gener de 2013, vam iniciar el nostre primer viatge a Brasil. Tot i que va ser \u00c0ngel qui va programar el viatge, per motius personals no va poder acompanyar-nos, i va ser el meu amic Albert Niell qui es va unir a aquest viatge d&#8217;exploraci\u00f3. Una aventura que no oblidarem mai per les situacions noves i curioses amb les quals ens vam trobar.<br \/>All\u00e0 vam con\u00e8ixer personalment a Maysa, qui ens va oferir el seu suport. Ens va explicar el funcionament governamental del pa\u00eds, dels agricultors, de les cooperatives, ONGs, &#8230; En definitiva, ens va posar a l&#8217;\u00f2rbita del sector i va fer l&#8217;impossible perqu\u00e8 pogu\u00e9ssim arrencar el nostre projecte a Brasil. Mai va demanar res a canvi i ens va fascinar amb el seu esperit lluitador, inconformista i sensible.<\/p><figure id=\"attachment_8065\" aria-describedby=\"caption-attachment-8065\" style=\"width: 225px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" decoding=async  class=\"wp-image-8065 size-medium\" src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:225\/h:300\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/Santi-con-Maysa.jpg\" alt=\"\" width=\"225\" height=\"300\" \/><figcaption id=\"caption-attachment-8065\" class=\"wp-caption-text\">En Santi Mallorqu\u00ed amb la Maysa Gadhela<\/figcaption><\/figure><p>&#8220;L&#8217;\u00c0ngel S\u00e1nchez, fundador de l&#8217;empresa, com la Maysa, s&#8217;han convertit en les meves guies professionals dins del sector t\u00e8xtil org\u00e0nic. Sempre els agrair\u00e9 la seva ajuda i els seus savis consells. Organic Cotton Colours els deu molt.<br \/>Aix\u00ed doncs, all\u00e0 est\u00e0vem l&#8217;Albert i jo reunits a la universitat de Patos a l&#8217;estat de Para\u00edba amb agricultors que treballaven cot\u00f3 org\u00e0nic de color a la zona. Tot i tenir una traductora i jo haver estat practicant el portugu\u00e8s de forma accelerada, ens resultava dif\u00edcil comunicar-los amb claredat tot all\u00f2 que vol\u00edem fer al pa\u00eds.<br \/>Tot i aix\u00ed, i gr\u00e0cies a l&#8217;imprescindible ajuda de la Maysa, vam aconseguir presentar el nostre projecte amb \u00e8xit. Aquell mateix any vam pactar amb 40 agricultors de terres org\u00e0niques el cultiu de cot\u00f3 com a monocultiu i vam establir els preus de compra per als tres colors de fibra: cru, verd i marr\u00f3.&#8221;<\/p><figure id=\"attachment_8047\" aria-describedby=\"caption-attachment-8047\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" decoding=async  class=\"wp-image-8047 size-full\" src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/foto-2-7.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-8047\" class=\"wp-caption-text\">Camp en Monocultiu al Brasil<\/figcaption><\/figure><p>Nosaltres els subministr\u00e0vem les llavors a trav\u00e9s de l&#8217;Embrapa, organitzaci\u00f3 governamental que estudia i millora les llavors de diferents cultius. A OCC no ten\u00edem cap experi\u00e8ncia com a &#8220;parceiros&#8221; d&#8217;un conreu, aix\u00ed que hav\u00edem de confiar en el saber fer dels pagesos.<br \/>Com a acte de bona fe i per aconseguir inter\u00e8s per part dels agricultors, vam adquirir 6 tones de cot\u00f3 org\u00e0nic que una coneguda marca europea s&#8217;havia comprom\u00e8s a comprar-los i finalment havien cancel\u00b7lat el comanda, deixant els agricultors en apuros. Els diners que van rebre els van servir per pagar els cr\u00e8dits que devien al banc i els va oferir confian\u00e7a davant del projecte que els ofer\u00edem.<\/p><p><img decoding=\"async\" decoding=async  class=\"aligncenter size-full wp-image-8059\" src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/UNADJUSTEDNONRAW_thumb_13933.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><p>A Brasil, els agricultors amb pocs recursos exposen les seves fam\u00edlies cada any als resultats del conreu. Es troben a merc\u00e8 de la producci\u00f3 i de les in\u00e8rcies del mercat. No \u00e9s f\u00e0cil produir i a m\u00e9s trobar comprador&#8230;<\/p><p><img loading=\"lazy\" decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/foto-3-1-5.jpg\"  class=\"aligncenter size-full wp-image-8062\" src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><h4>La irrupci\u00f3 de &#8220;La Lagarta&#8221;<\/h4><p>Ja de tornada a Espanya, tot ens semblava que estava en marxa. Reb\u00edem fotos de l&#8217;evoluci\u00f3 del conreu, i la veritat \u00e9s que tenia bona pinta. Tract\u00e0vem d&#8217;assimilar tot el que estava succeint i intent\u00e0vem aprendre el m\u00e9s r\u00e0pid possible, ja que, a la dist\u00e0ncia, sense cap membre d\u2019Organic Cotton Colours en el terreny, no ten\u00edem control absolutament de res.<br \/>Al cap de 4 mesos, vaig comen\u00e7ar a rebre informacions que una plaga afectava els camps. &#8220;La Lagarta&#8221; havia atacat les nostres collites i hav\u00edem de reaccionar r\u00e0pidament. En els conreus org\u00e0nics \u00e9s molt important analitzar l&#8217;evoluci\u00f3 de les plagues, ja que si no actues a temps, f\u00e0cilment pots perdre tota la collita.<\/p><p><img loading=\"lazy\" decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/04\/Foto-4-7.jpg\"  class=\"aligncenter size-full wp-image-8056\" src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><p>I aix\u00ed va ser, ho vam perdre tot. La poca experi\u00e8ncia dels pagesos en plagues i la nul\u00b7la assist\u00e8ncia al camp ens va jugar una mala passada.<br \/>Per aquell temps, la temporada de pluges ja havia passat, aix\u00ed que aquell 2013 no tindr\u00edem cot\u00f3. Aquest fet em va fer adonar que hav\u00edem de prendre les regnes del projecte. No pod\u00edem limitar-nos a ser meros espectadors. I aix\u00f2 passava per trepitjar el terreny, con\u00e8ixer les diferents possibilitats que ens oferia el Brasil per poder dur el nostre projecte a bon port.<\/p><h4>El monocultiu, a debat<\/h4><p>Organic Cotton Colours va assumir les despeses de preparaci\u00f3 de les terres i el cost de les llavors. Els agricultors no van haver d&#8217;acudir als bancs per pagar els deutes, tot i aix\u00ed, tampoc van obtenir cap ingr\u00e9s ja que als camps solament conreaven cot\u00f3. Estudi\u00e0vem llavors que un conreu biodin\u00e0mic on es combin\u00e9s el conreu de m\u00e9s d&#8217;un producte seria una opci\u00f3 menys arriscada pels agricultors i aix\u00ed mateix tindria m\u00e9s sentit per al projecte.<br \/>Un conreu on es combini el cot\u00f3 amb aliments ofereix la possibilitat de servir de sustent alimentari per a les fam\u00edlies i el bestiar. Tamb\u00e9 permet vendre els excedents en mercats d&#8217;aliments org\u00e0nics, obtenint aix\u00ed els agricultors uns ingressos extra. Aix\u00ed que ja ten\u00edem la f\u00f3rmula!<br \/>L&#8217;experi\u00e8ncia passada va desanimar els agricultors que havien vist perdre tot el treball dels \u00faltims mesos, i em vaig veure obligat a aguditzar l&#8217;enginy. En aquest moment, llegia &#8220;La Econom\u00eda Azul&#8221; de Gunter Pauli. Necessit\u00e0vem visualitzar un projecte que fos altament atractiu pels agricultors i que a nosaltres ens subministrara la fibra \u00f2ptima per poder competir en els diferents mercats de cot\u00f3 org\u00e0nic&#8230;<br \/>En el seg\u00fcent cap\u00edtol, podeu continuar coneixent la nostra experi\u00e8ncia viscuda a Brasil. Us parlar\u00e9 dels agricultors, els nous accionistes d&#8217;OCC&#8230; \u00a1Va ser realment emocionant!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Per Santi Mallorqu\u00ed, CEO d&#8217;Organic Cotton Colours En aquest cap\u00edtol i el seg\u00fcent, repassar\u00e9 cronol\u00f2gicament les experi\u00e8ncies viscuda des del nostre primer viatge a Brasil fins al naixement del projecte OCCGuarantee.En l&#8217;\u00faltim article, vaig explicar l&#8217;espant amb el qual vam viure la nostra visita al sud de l&#8217;\u00cdndia a finals del 2012. Despr\u00e9s d&#8217;aix\u00f2, ens [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":7959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cap\u00edtol 3:\u00a0 Brasil, el gran descobriment - OCC - Organic Cotton Colours<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organiccottoncolours.com\/ca\/chapter-3-brazil-the-great-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cap\u00edtol 3:\u00a0 Brasil, el gran descobriment - OCC - Organic Cotton Colours\" \/>\n<meta property=\"og:description\" content=\"Per Santi Mallorqu\u00ed, CEO d&#8217;Organic Cotton Colours En aquest cap\u00edtol i el seg\u00fcent, repassar\u00e9 cronol\u00f2gicament les experi\u00e8ncies viscuda des del nostre primer viatge a Brasil fins al naixement del projecte OCCGuarantee.En l&#8217;\u00faltim article, vaig explicar l&#8217;espant amb el qual vam viure la nostra visita al sud de l&#8217;\u00cdndia a finals del 2012. 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