{"id":8028,"date":"2024-01-18T08:05:00","date_gmt":"2024-01-18T07:05:00","guid":{"rendered":"https:\/\/www.organiccottoncolours.com\/chapter-2-exploring-the-origin-india\/"},"modified":"2024-04-08T08:24:05","modified_gmt":"2024-04-08T06:24:05","slug":"chapter-2-exploring-the-origin-india","status":"publish","type":"post","link":"https:\/\/www.organiccottoncolours.com\/ca\/chapter-2-exploring-the-origin-india\/","title":{"rendered":"Cap\u00edtol 2:  Temptejant l\u2019origen \u00cdndia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8028\" class=\"elementor elementor-8028 elementor-7997\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87f248c e-flex e-con-boxed e-con e-parent\" data-id=\"87f248c\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f7b78 elementor-widget elementor-widget-post-info\" data-id=\"c7f7b78\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-list.min.css?ver=1709654407\"><link rel=\"stylesheet\" href=\"https:\/\/www.organiccottoncolours.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6d36ae3 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t18 gener, 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a10edb elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9a10edb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.organiccottoncolours.com\/ca\/chapter-2-exploring-the-origin-india\/\">Cap\u00edtol 2:  Temptejant l\u2019origen \u00cdndia<\/a><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a53fee elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2a53fee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Per Santi Mallorqu\u00ed, CEO d\u2019Organic Cotton Colours.\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5dc38e e-grid e-con-boxed e-con e-parent\" data-id=\"b5dc38e\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;grid&quot;,&quot;grid_columns_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;content_width&quot;:&quot;boxed&quot;,&quot;grid_outline&quot;:&quot;yes&quot;,&quot;grid_columns_grid_tablet_extra&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_columns_grid_mobile&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet_extra&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_rows_grid_tablet&quot;:{&quot;unit&quot;:&quot;fr&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;grid_auto_flow&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet_extra&quot;:&quot;row&quot;,&quot;grid_auto_flow_tablet&quot;:&quot;row&quot;,&quot;grid_auto_flow_mobile&quot;:&quot;row&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58199f5 elementor-widget elementor-widget-text-editor\" data-id=\"58199f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En aquest article, seguir\u00e9 cronol\u00f2gicament les experi\u00e8ncies viscudes per concretar el projecte OCCGuarantee d&#8217;Organic Cotton Colours. En el primer article, vaig explicar com van sorgir obstacles que havia de resoldre despr\u00e9s de fer-me c\u00e0rrec de l&#8217;empresa. El principal va ser que vam veure la necessitat de buscar on obtindr\u00edem el nostre preuat cot\u00f3 org\u00e0nic.<\/p><p>A finals del 2011, vaig tornar de visitar a Sally Fox a Calif\u00f2rnia, motiu pel qual etiquet\u00e0vem amb la marca Fox Fibre Colorganic. En aquell moment, vaig saber que haur\u00edem de crear el nostre propi projecte per obtenir cot\u00f3 org\u00e0nic amb color, aix\u00ed com crear la nostra propia marca.<\/p><p>La primera fira internacional a la qual vaig assistir va ser la Biofach a Nuremberg al febrer del 2012, i malgrat que no era una fira espec\u00edfica de productes t\u00e8xtils, vam tenir una molt bona acollida i vam veure el potencial dels nostres productes.<\/p><p>Entre els visitants, un empresari indi es va interessar pel que f\u00e8iem. Fins al punt que ens va demanar venir amb nosaltres de tornada a Espanya! Al dia seg\u00fcent, vam comen\u00e7ar a concretar el nostre viatge al sud de l&#8217;\u00cdndia, on ell tenia empreses i contactes per ajudar-nos a establir-nos all\u00e0.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" decoding=async  src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/01\/UNADJUSTEDNONRAW_thumb_eb57.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><p class=\"p1\">Al juny de 2012, \u00c0ngel S\u00e1nchez, fundador de l&#8217;empresa, i jo vam viatjar per primera vegada al gran pa\u00eds asi\u00e0tic del cot\u00f3 amb totes les il\u00b7lusions i un seguit d&#8217;inc\u00f2gnites per resoldre. All\u00e0 ens esperava un senyor que no coneix\u00edem i que no parlava angl\u00e8s per dur-nos de ruta cap a Tirupur. Vam fer una parada en uns camps de cot\u00f3 org\u00e0nic per ser-ne testimonis del proc\u00e9s de sembra, i vam veure un home que amb una pala anava treballant les s\u00e8quies, i vam veure que li faltaven diversos dits dels peus. Per D\u00e9u!, vaig pensar.<\/p><p class=\"p1\">Es tractava d&#8217;una \u00e0mplia extensi\u00f3 preparada per al cultiu intensiu de cot\u00f3 org\u00e0nic. Aquella nit ens van convidar a sopar a casa del nostre amfitri\u00f3, qui ens va explicar les possibilitats que ten\u00edem a la regi\u00f3 en termes de manufactura i acabats. Aquella mateixa tarda ens va mostrar el cot\u00f3 org\u00e0nic colorit. A casa seva, tenia diverses bales de color marr\u00f3 i algunes plantes ja creixudes al jard\u00ed que estaven en fase experimental, despr\u00e9s de 13 anys d&#8217;estudis amb ag\u00e8ncies del govern i diferents universitats. Em semblava que \u00e9rem al lloc adequat amb la persona que podia ajudar-nos en el nostre objectiu com\u00fa.<\/p><p><img decoding=\"async\" decoding=async  src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/01\/UNADJUSTEDNONRAW_thumb_e5c6.jpg\" alt=\"\" width=\"600\" height=\"800\" \/><\/p><p class=\"p1\">En els dies seg\u00fcents, ens van portar a visitar diverses mega f\u00e0briques de tintoreria, manufactura i, entre elles, una f\u00e0brica que recollia ampolles de pl\u00e0stic dels carrers per fer fil de poli\u00e8ster reciclat. Va ser tota una experi\u00e8ncia veure el proc\u00e9s de rentat, triturat i fosa dels envasos. Un proc\u00e9s no massa sostenible i que nom\u00e9s aconsegueix aprofitar el 30% del material necessari per produir un nou fil sint\u00e8tic amb les \u00f2ptimes propietats f\u00edsiques per poder-lo teixir. Avui \u00e9s la fibra sint\u00e8tica amb m\u00e9s projecci\u00f3 dins del m\u00f3n de la moda &#8220;sostenible&#8221;, la qual cosa no deixa de generar controv\u00e8rsia entre els detractors d&#8217;aquest tipus de processos.<\/p><p class=\"p1\">Sab\u00edem que la seva empresa estava treballant per a importants clients internacionals i, en concret, una coneguda marca de centres comercials a Su\u00efssa on servia articles realitzats amb cot\u00f3 org\u00e0nic amb la certificaci\u00f3 GOTS i FairTrade. Per tant, ten\u00edem la confian\u00e7a de saber que, en principi, est\u00e0vem en bones mans.<\/p><p><img decoding=\"async\" decoding=async  src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/01\/UNADJUSTEDNONRAW_thumb_e93c.jpg\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><p class=\"p1\">Finalment, vam comen\u00e7ar a negociar les condicions del servei que ens volia prestar, per\u00f2 mai vam tenir clar quin tipus de relaci\u00f3 tenia amb els agricultors o amb els propietaris dels terrenys. Tot i que inicialment es va parlar de quantitats de cot\u00f3 i del preu que ens l&#8217;oferia, inesperadament, l&#8217;\u00faltim dia a la ciutat de Tirupur, ens van oferir quedar-se amb un 30% dels beneficis de la nostra empresa a canvi d&#8217;obtenir tot el cot\u00f3 que necessit\u00e0vem sense pagar ni un sol c\u00e8ntim.<\/p><p><img loading=\"lazy\" decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/01\/UNADJUSTEDNONRAW_thumb_e92e.jpg\"  src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><p class=\"p1\">A l&#8217;endem\u00e0, despr\u00e9s de donar-hi moltes voltes, vam acceptar les seves condicions pensant en el gest de confian\u00e7a que van mostrar cap al nostre projecte, per\u00f2 hi havia moltes coses que no aconsegu\u00edem comprendre del tot.<\/p><p class=\"p1\">Ja de tornada a casa, jo seguia amb una sensaci\u00f3 d&#8217;incomoditat. La realitat va ser que, al mes seg\u00fcent, vam perdre tota comunicaci\u00f3 per suposats motius de salut i, a partir d&#8217;aquell moment, tot es va tornar fosc. Despr\u00e9s de l&#8217;experi\u00e8ncia viscuda, vam decidir buscar en altres pa\u00efsos.<\/p><p class=\"p1\">El viscut a l&#8217;\u00cdndia em va fer pensar en com volia que fos el projecte OCCGuarantee. En aquell moment, i amb la meva curta experi\u00e8ncia en el m\u00f3n del cot\u00f3, sabia que necessit\u00e0vem tenir tracte directe amb el propietari de les terres, res d&#8217;intermediaris o empreses vinculades.<\/p><p class=\"p1\">Aquesta va ser la nostra &#8220;\u00fanica&#8221; experi\u00e8ncia a l&#8217;\u00cdndia, i avui s\u00e9 d&#8217;altres projectes que aporten un valor real a l&#8217;economia local com &#8220;Chetna Organic&#8221;, el qual fa participants a diferents marques entre les quals es troba Skunkfunk, per promoure el cultiu org\u00e0nic a trav\u00e9s d&#8217;agricultors familiars.<\/p><p><img loading=\"lazy\" decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/01\/UNADJUSTEDNONRAW_thumb_e630.jpg\"  src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><p class=\"p1\">Segons mostrava Textile Exchange en l&#8217;Informe de Mercat del Coto Org\u00e0nic del 2016, l&#8217;\u00cdndia representava el 66,90% de tota la producci\u00f3 mundial de cot\u00f3 org\u00e0nic, tot i que havia anat disminuint la seva quota durant un parell d&#8217;anys a causa de l&#8217;entrada de nous pa\u00efsos productors. Aix\u00f2 es deu al fet que molts agricultors d&#8217;aquests pa\u00efsos consideraven els cultius org\u00e0nics, on podien obtenir m\u00e9s ingressos. Pel que sabem, encara avui no hi ha cap producci\u00f3 de cot\u00f3 de coloraci\u00f3 natural a l&#8217;\u00cdndia.<\/p><p><img loading=\"lazy\" decoding=\"async\" decoding=async  data-opt-src=\"https:\/\/mlgero8amoma.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.organiccottoncolours.com\/wp-content\/uploads\/2024\/01\/UNADJUSTEDNONRAW_thumb_e5fa.jpg\"  src=\"data:image\/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"600\" height=\"450\" \/><\/p><p class=\"p1\">Aix\u00ed que mai podria haver estat la nostra opci\u00f3 de futur, donat el nostre ferm comprom\u00eds de seguir &#8220;nom\u00e9s&#8221; treballant amb colors naturals de la planta del cot\u00f3, prescindint del proc\u00e9s de tenyit i acabats.<\/p><p class=\"p1\">No hi ha molts pa\u00efsos que tinguin aquest tipus de llavors i tampoc abunda els agricultors que les cultiven coneixent la seva escassa o nul\u00b7la demanda, a m\u00e9s de la seva poca productivitat en comparaci\u00f3 amb altres llavors de color cru molt m\u00e9s testades.<\/p><p class=\"p1\">\u00bfSi vam ser capa\u00e7os de trobar una soluci\u00f3 a les nostres necessitats? En el cap\u00edtol tres us ho explico amb tot detall&#8230;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Per Santi Mallorqu\u00ed, CEO d\u2019Organic Cotton Colours. En aquest article, seguir\u00e9 cronol\u00f2gicament les experi\u00e8ncies viscudes per concretar el projecte OCCGuarantee d&#8217;Organic Cotton Colours. En el primer article, vaig explicar com van sorgir obstacles que havia de resoldre despr\u00e9s de fer-me c\u00e0rrec de l&#8217;empresa. El principal va ser que vam veure la necessitat de buscar on [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":8014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cap\u00edtol 2: Temptejant l\u2019origen \u00cdndia - OCC - Organic Cotton Colours<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organiccottoncolours.com\/ca\/chapter-2-exploring-the-origin-india\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cap\u00edtol 2: Temptejant l\u2019origen \u00cdndia - OCC - Organic Cotton Colours\" \/>\n<meta property=\"og:description\" content=\"Per Santi Mallorqu\u00ed, CEO d\u2019Organic Cotton Colours. 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